About Us

introducing our founder - wafa aouchiche

A chance encounter

My name is Wafa and I was born in Algeria, in northern Africa. My family—mom, dad and one older sister—eventually decided to emigrate to Canada; first to Montreal, then five years later to Toronto. Growing up in Toronto post 9/11, I went through a phase where I felt uneasy and conspicuous as a Muslim in public. A chance meeting in Toronto’s Kensington Market changed all that forever.


I was walking to one of my favourite shops when I heard someone call out “Muhammad!” I wasn’t sure if it was meant for me, but I looked back anyway and saw a tall, middle-aged Rastaman looking directly at me. He asked, “Are you not a follower of Muhammad?” Tentatively, I admitted I was and then he grinned and said, “How are you doing today, Muhammad!” I laughed and we began talking. We enjoyed a great conversation, but one thing he said to me I will never forget: “You should be proud of being a Muslim. No matter what happens, don’t be a follower! I’m a Rasta and I wear my dreadlocks with pride and joy! Be proud of being Muslim!” His wisdom and conviction resonated with me deeply and I’ve held my head high ever since.

At the time, I didn’t know much about Rastas, but that encounter inspired me to learn more about Rasta philosophy, reggae music and the peoples of the region. I was at this time a history student at the University of Toronto, and I was naturally fascinated by the parallels I saw between Caribbean and Middle Eastern development.

our very first retreat

A leap of faith

At 21, on a summer break from school, I travelled alone for the very first time. I taught English in Peru and stopped by Jamaica on the way back home. It was an amazing experience.

Five years later, I returned to Jamaica and a friend introduced me to members of the Muslim community there. I remember driving through St-Elizabeth, Jamaica’s countryside and bread-basket, and seeing a sign in front of a house. It read, ‘God is God and God Naah sleep.’ This was definitely my kind of place! There is an easy directness, humor and rich spirituality there that is uplifting and compelling.


Our very first photo of a Burgundy Roots retreat

I was determined to return the following year and I decided to try a Facebook post asking if any of my girlfriends would join me. To my surprise, seven women and two children came along for an unforgettable excursion.

We were sitting on the porch of our rented country home one beautiful, peaceful night and I said to them ‘I really like this.’ They all smiled and said ‘Wafa! You need to do more of these!’ So, I did.

That's how Burgundy Roots came to be

We are proud to be the first and only group hosting Halal-friendly retreats in Jamaica. Contrary to popular opinion, the island isn’t just comprised of resorts. There is so, so much more to explore. Come, let me show you what it feels like to truly be free in a safe and supportive environment.

our philosophy and values

Authentic, Local, Intimate


Our philosophy is simple: we believe that authentic, enriching travel has transformative powers, and that everyone should be able to experience the spiritual and emotional growth it brings.  We create safe, soulful, spiritual and story-worthy travel experiences and we want every journey to be blessed with social, spiritual and sustainable stories. We do not stay in foreign-owned resorts, instead we only support locally-owned businesses and ‘bed & breakfasts.’

Did you know

For every $100 a tourist spends in the Caribbean, only $20 stays in the local economy.

The majority of resorts are foreign-owned false environments, foreign to a native lifestyle. They are islands within islands. The majority of food served at resorts is not locally grown, and this is extremely harmful to the farming industry on the island. The environmental impact of tourism has also taken its toll on multiple islands.

why we are different

Responsible Retreats


We firmly believe in enriching the islands and contributing positively to its local economy, even if it sometimes means paying more. Avoiding the tourism industry's common mistakes and being respectful to local communities is of utmost importance to us.

Our goal is to share with you the real Jamaica we know and love. We’re creating a unique chemistry of people and places to dissolve ignorance and illuminate the spiritual richness of a unique and influential culture. 

Ready to travel with us?

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Based in Toronto

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2022 © All rights reserved