Burgundy Roots

Authentic, Local, Intimate Tours

At Burgundy Roots, our philosophy is simple: we believe that authentic, enriching travel has transformative powers, and that everyone should be able to experience the spiritual and emotional growth it brings.

We create safe, soulful, spiritual and story-worthy travel experiences and we want every journey to be blessed with social, spiritual and sustainable stories. We do not stay in foreign-owned resorts, instead we only support locally-owned businesses and bed & breakfasts.

Responsible Retreats

We firmly believe in enriching the destinations we visit and contributing positively to their local economies, even if it sometimes means paying more. Avoiding the tourism industry’s common mistakes and being respectful to local communities is of utmost importance to us. By engaging with locally-owned businesses and supporting community tourism, we aim to make a meaningful impact.

Our goal is to share with you the authentic experiences we know and love from various cultures around the world. We’re creating a unique chemistry of people and places to dissolve ignorance and illuminate the spiritual richness of unique and influential cultures. Through our curated travel experiences, we hope to foster understanding, appreciation, and lasting connections between travelers and the local communities they visit.

What Does Burgundy Roots Mean?

Burgundy symbolizes magnificence, appealing to our inner sense of regality and inspiring us to reclaim our best selves. It represents a journey of self-enrichment while giving back to local communities. Roots signify our deep connections to culture, heritage, and the places we visit, grounding us in authenticity and respect for local traditions. Together, Burgundy Roots embodies the blend of personal growth and meaningful travel experiences.

Authentic

Experience a retreat like no other, where rural charm and a slower pace of life prevail. Our destinations don’t cater to tourists but operate by their own rhythms, offering you an authentic journey into local culture.

Intimate

We ensure intimacy by interviewing each attendee before the retreat, getting to know our prospective guests to make sure we’re the right fit. Whether you’re seeking a custom, private, or corporate retreat, we’re happy to facilitate your unique experience.

Local

Support local businesses and communities by visiting various areas and organic farms. Immerse yourself in the rich history and culture of each destination, embracing the authentic rhythm of the land.

Our Founder: Wafa Aouchiche

My name is Wafa and I was born in Algeria, in northern Africa. My family—mom, dad and one older sister—eventually decided to emigrate to Canada; first to Montreal, then five years later to Toronto. Growing up in Toronto post 9/11, I went through a phase where I felt uneasy and conspicuous as a Muslim in public. A chance meeting in Toronto’s Kensington Market changed all that forever.

I was walking to one of my favourite shops when I heard someone call out “Muhammad!” I wasn’t sure if it was meant for me, but I looked back anyway and saw a tall, middle-aged Rastaman looking directly at me. He asked, “Are you not a follower of Muhammad?” Tentatively, I admitted I was and then he grinned and said, “How are you doing today, Muhammad!” I laughed and we began talking. We enjoyed a great conversation, but one thing he said to me I will never forget: “You should be proud of being a Muslim. No matter what happens, don’t be a follower! I’m a Rasta and I wear my dreadlocks with pride and joy! Be proud of being Muslim!” His wisdom and conviction resonated with me deeply and I’ve held my head high ever since.

At the time, I didn’t know much about Rastas, but that encounter inspired me to learn more about Rasta philosophy, reggae music and the peoples of the region. I was at this time a history student at the University of Toronto, and I was naturally fascinated by the parallels I saw between Caribbean and Middle Eastern development.

Our Very First Retreat

At 21, on a summer break from school, I travelled alone for the very first time. I taught English in Peru and stopped by Jamaica on the way back home. It was an amazing experience.

Five years later, I returned to Jamaica and a friend introduced me to members of the Muslim community there. I remember driving through St-Elizabeth, Jamaica’s countryside and bread-basket, and seeing a sign in front of a house. It read, ‘God is God and God Naah sleep.’ This was definitely my kind of place! There is an easy directness, humor and rich spirituality there that is uplifting and compelling.

I was determined to return the following year and I decided to try a Facebook post asking if any of my girlfriends would join me. To my surprise, seven women and two children came along for an unforgettable excursion.

We were sitting on the porch of our rented country home one beautiful, peaceful night and I said to them ‘I really like this.’ They all smiled and said ‘Wafa! You need to do more of these!’ So, I did.